Top 5 Social Apps Performance in Poland Q4 2021

In the fourth quarter of 2021, the performance of the top 5 social apps on a unified platform in Poland showcased interesting trends in downloads, revenue, and active users. Here’s a closer look at how each app performed based on data from Sensor Tower.

TikTok saw impressive growth in revenue, starting from approximately $49K at the end of September and peaking at around $160K in mid-December. Weekly downloads also saw a significant rise, reaching nearly 80K by the end of December. Active users remained robust, increasing from about 6.1M to approximately 6.3M over the quarter.

Facebook experienced a consistent performance in revenue, hovering around the $9K to $12K range throughout the quarter. Download numbers fluctuated, with a high of nearly 58K in late December. Active users showed a steady increase from about 14.8M to over 15.1M by the end of the quarter.

Instagram had minimal revenue, peaking at just over $30. However, its download numbers were strong, rising from approximately 36K to nearly 68K by the end of December. Active users remained stable throughout the quarter, averaging around 7.9M.

X showed negligible revenue, with occasional minor peaks. Download trends were more dynamic, with a peak of about 30K in mid-November. Active users remained relatively stable, fluctuating around the 1.1M mark.

Likee - Short Video Community had modest revenue, peaking at around $700 in mid-October. Downloads showed a gradual increase, ending the quarter at approximately 12.9K. Active users experienced a slight decline, from around 126K to approximately 112K by the end of December.

These insights highlight the varied performance of top social apps in Poland during Q4 2021. For more detailed analytics and insights, visit Sensor Tower.